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Failure to do so could make you product infamous as a cultural or translation faux pas.
You might have probably heard the phrase, “it loses one thing within the translation”. Occasionally the translation carries an entirely distinct meaning. Here are a couple of examples:
·,http://sipcalifornia.com/dailyfreerun.php; A direct translation of Pepsi’s slogan “Come Alive with Pepsi” into Chinese as “Pepsi brings your ancestors back from the dead.”
· “Matador” has a glamorous image to Americans as the powerful figure within the bull fighting arena. When American Motors put the name on one of their cars the good people of Puerto Rico were reluctant to buy them. The reason, in Spanish Matador means “killer”.
· When Va Bene, an expensive Italian restaurant, opened in Shanghai local residents chuckled. In Italian restaurant’s name means “it goes well” but in Shanghainese it sounds like the phrase for “not cheap”.
The global economy is a ripe source of growth for businesses. Despite what the media is popularizing, there are still some very vibrant economies hungry for new products and services. As you recognize how you can benefit from these global opportunities you should take the time to learn the customs, slang,http://hausmetais.com.br/freerunvolt3.php, and what your product’s name means inside the new location.
·,http://whiskystore.ro/easyfreerun.php; Schweppes Tonic Water was translated into Italian as “Schweppes Toilet Water,http://aoneimports.com/hotpunch3run.php.”
· The cereal “Bran Buds”, made by Kellogg’s, was introduced to Sweden and soon underwent a name change. “Bran Buds” in translations is about the same as “burned farmer”.
· A cooking oil brand being marketed in Latin American had been translated into Spanish as “Jackass Oil,http://www.perullas.dk/skotter/freerunsday.php.”
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